What About Facebook?

Facebook first came into being as a spin-off of a rating site called Hot or Not back in 2003. It was created by a Harvard University student named Mark Zuckerberg. Facemash, as it was then called, was used to compare people by showing photographs and allowing users to vote on them. It was a satire website of sorts, in that it sometimes showed one picture of an animal and another of a person for comparison.

Over time, as more and more people caught on to the idea and members registered by the hundreds, Facemash faced trouble as Zuckerberg was charged by the Harvard Administration with multiple offenses. Facemash was shut down immediately afterwards, but thankfully, the creator was not. The project was revived in 2004 when Zuckerberg teamed up with Eduardo Saverin and Andrew McCollum. Facemash was revamped into Facebook, and more features were added to the website, supplanting the satire image of its former inception, and quickly becoming a worldwide hit.

The Easy Endeavor

It is stated that around 70 million people (and growing) use Facebook every day and not just for personal use, but to create opportunities that branch out into the categories of business and self promotion. The idea of using social networking sites for marketing enterprises has certainly been around, but Facebook takes full advantage of this and creates even more possibilities and concepts.

The fact that it is easy to use and certainly cleaner to look at than most social networking websites is not enough in describing its effectiveness both as a business or social tool. Its smooth and organized interface helps newcomers to work around trivial aspects, making it easy to figure things out in a rather short amount of time.

Facebook as a Marketplace

Aside from the fact that Facebook attracts both the DIY community and private entrepreneurs alike, it also is used by a number of corporations that seek to promote their products and image. The Mini-feeds (status update news) come into play as users quickly realize that it is highly convenient for network enterprising. Facebook is also a way to develop business relationships aside from the conventional social ones. It raises the visibility factor as other users become curious about your publicizing and creative ideas. This allows you to personalize your products and turn on your genuine charm.

The humongous storage capacity that Facebook provides for photos of you and your merchandise (or ideas) certainly brings a smile to the average businessman. Embedding videos on your page is another option that can attract customers or potential partners. Items that you post are categorized geographically and into networks that make it easier and more relevant for other users to browse through. These are reasons enough to want to get in on the action. However, it doesn't stop there.

The Mobile Facebook

The addition of remotely controlling your account by cell phone, via the Internet, is a big reason to do business through Facebook. Texting commands come easily and information can be acquired from other users which allows for quick adjustment according to the given info.

What the Future Holds

As the lines between personal and public networking blur at varying degrees, the time will come when Facebook develops into an everyday necessity for communication networking. It is predicted to evolve into its own, making it seem like an Internet within the Internet, but on a grand scale. As the future draws its cards and ejects other players, Facebook is the one contestant that should weather it all and survive whatever tomorrow brings.

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